Article Marketing Strategies: Choosing Keywords For Your Niche

Keyword research is absolutely essential for any article marketing strategy, because it allows you to craft and submit articles and resource boxes based on the information that your target readers are actually typing into Google.

By creating relevant content that addresses such specific needs, you are helping Google to associate your website with the words that your target customers are searching for.

You might have thought that doing keyword research was over your head--after all, isn't that something that only a SEO professional can do?

You'll be pleased to learn that doing keyword research is pretty elementary when you break it down, and most "regular" people with an interest in learning more can grasp how to do it. This article will show you how to go about compiling a list of keywords that you can use as a part of your article marketing strategies.

In this tutorial, you will be using Google's free keyword tool. But first, get yourself in the right frame of mind...

You are looking for specific phrases that represent high monetary value--there are certain types of phrases that are commonly used by people who are highly motivated to take action or find a solution.

These types of keywords and the people behind them represent high monetary value, because people who are ready to take action are also most likely to buy your products or enlist your services.

It's the difference between the person who decides to walk through a car sales lot on a whim, "just for the fun of it", and a person whose car has died and who is in desperate need of a new vehicle. When you're selling something, you want the person who is highly motivated to take action. Doing keyword research is a great way for you to attract these sorts of "hot" leads.

When searching for your key phrases, consider that there are two main things that motivate people: The pursuit of pleasure and the avoidance of pain.

When you're doing your research, ask yourself:

*Does this phrase represent a relief from some type of pain or a solution to a problem that someone might be willing to spend money on?

*Also, does this phrase reflect a person who is action oriented or ready to spend money?

As an example, the keyword "seasonal allergy symptoms" is likely comprised of many people who are interested in self-diagnosing--they are in the information gathering stage.

On the other hand, a keyword like "cure seasonal allergies" represents someone who is in action mode--this person wants to do something about his or her allergies.

Likewise, keyword phrases that include the word "buy" have a very high monetary value for your business, and you don't have to guess why!

Now, let's look at the data...When you're doing your research it's about supply and demand.

Google's keyword tool can tell you the "demand" for the phrase. The "demand" is how many people are searching for a particular phrase.

When you've found some phrases that have relatively high demand and are relevant to your niche, go to the main page of Google and do a search for that phrase, as you would when you are normally "Googling" something.

Above the list of results it will say how many results there are for that search. That number reflects the "supply" for that particular keyword term. The "supply" is how many web pages are competing for that particular keyword phrase.

When deciding which phrases you will use in your article submissions, you need to consider both the supply and the demand. Is the demand high enough to make it worth it for you to shoot for that phrase? Also, is the supply reasonable enough for you to handle?

Depending on what niche you're in, you may have some keywords that are high in demand and also high in supply--in that case you're in a very competitive niche, and it will just take a more concentrated marketing effort for you to rise up the rankings for that phrase.

Or, you may find that the demand is modest, but the supply is almost non-existent. In that case you might be in a very specific field that doesn't have much competition. The payoff may not be as high in terms of website traffic, but it will be easier for you to dominate the rankings for that phrase with consistent marketing.

The absolute ideal situation would be a phrase with high demand and low supply--I call those types of phrases "gold nugget keywords". If you can find those, by all means add them to your keywords list and use them in your article submissions!

Now that you know the idea behind doing keyword research, I think you'll have an easier time wrapping your brain around how to do it. The method I've described for you here has no cost, so you can try it and get more comfortable with it. What you discover about what people in your niche are searching for can be exciting and surprising, not to mention helpful to your marketing efforts!

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Selecting Niche Keywords For SEO

Online market entrepreneurs are always aiming to find markets together with strong demand and also low competition. The choice of niche keywords is often a critical aspect of helping to realize strong rankings in search engines like Google or Yahoo. An excellent approach to generating mass interest in a very particular blog or website without spending a large amount of money is article marketing. In article marketing you generate articles which integrate niche keywords or phrases.

For assistance in finding and identifying good specific niche keywords in our market, we can utilize a range of tools. One in the best is the Google AdWords keyword tool. It has absolutely zero cost and provides numerous good niche keywords to take into consideration. It also provides a lengthy prospect list of keyword phrases we may not of thought of ourselves. The search volume is displayed in a graph showing the relative competition for each keyword. Using this tool can help us to view and choose the best niche keywords to work with. One specific strategy to make money is to develop niche websites online.

You should be developing topic based websites, niche videos and articles according to these niche keywords. Exactly, what should be the niche strategy you utilize to encompass and take action on most of this? I would recommend a niche WordPress blog.

There are a couple major things to consider and take into account as you put together your niche blog. One, the niche keywords need to have considerable traffic sweeping toward them...a minimum of 10,000 search results per 30 days is necessary. And two, it's essential to have an autoresponder-enabled form inserted in the top part of the website home page making sure that visitors who wish to opt-in can become added onto your list. Most of your sales you can do through the subscriber lists because your visitors will then have a relationship with you. You will be developing trust that will turn into money for the advice that your prescribing.

In determining niche keywords it is important to factor in the Google page rank for the top 10 spots on the Google search engine for the key phrases you are thinking of targeting. Page rank is a number given by Google to web pages based on their opinion and analysis of the page content. Page rank varies from a page rank of 0(PR0) to a page rank of 10 (PR10). Site ranked "PR10" are considered the best and most relevant in the eyes of Google. So, if your niche keywords had websites in the top 10 search engine results with a high Google PageRank you may want to think twice. On the other hand, if the search reveals website results with top 10 sites having a low PageRank of such as 0 or 1, then this is a more penetrable niche. With quality content, links, and patience you will most likely be able to achieve a ranking overtime that will bring you up higher in the search engine results.

Again, search engine results is what it is all about and it all starts with selecting the right niche keywords.

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Niche Keyword Research - How to Find the Perfect Phrases for Your Niche Site

Keyword research is the first step in deciding which target niche to focus on. Keyword research consists of finding targeted keyword phrases related to your niche, analyzing the competition and commercialization of your selected keywords.

As a reminder before you get started, remember to select a niche that you are interested in or passionate about. This will make building the niche that much more enjoyable and increase your chances of success. Also you should always only focus on a single niche at a time or at least fully develop the niche site before starting on your next project.

Start your keyword research off by first brainstorming on topics that you are interested in or ones that you think could be profitable. After you have your list of 5 to 10 topics, go through and rank them based on your favorites. Now start at the top and do your keyword research until you find a niche that you feel you can rank for and earn some income from. Remember to save your list for when you are ready to start your next niche.

Keyword Tools

When it comes time to do keyword research there are lot of tools available on the web today. The most popular being Google's Keyword Tool. There are also free trials from the popular paid sites like Trellian's Keyword Discovery and Wordtracker Keywords.

One of the best desktop applications that I have found is Market Samurai. If you haven't seen or heard of Market Samurai before you should download their free trial and give it a spin. You can also check out my video to see how I use it to do my keyword research.

If you don't use a tool like Market Samurai, you'll want to make sure that you still do a thorough job in researching your keyword competition and commercialization before deciding on a niche. Google's free keyword tool and traffic estimator can help, but I recommend you use one or two other free tools on the web to verify your findings.

Selecting Your Keyword Phrases

I like to start with a wide niche phrase and allow Market Samurai to suggest other popular terms and phrases. By starting with a general term, I'm letting Google and Market Samurai tell me what users are searching for and usually I find several search terms that I hadn't even thought of.

Market Samurai takes the list returned from Google's Keyword Tool and allows you to filter using positive and negative keywords. Then you can take that list of keywords and filter the results using data from Google's traffic estimator tool. I'm not even sure if you can do this via the free web tools on Google's site, but in Market Samurai it is very easy. By setting specific filters like search traffic, phrase-to-broad ratio, and several commercialization factors you can get a very clear picture of which words to focus on.

Checking the Competition

Once you have your list of 1 primary keyword phrase and 4 additional keyword phrases, you should research the page one results in Google to see if you will be able to out rank your competition. In the video, I show you how Market Samurai's SEO Competition module does this for you. If you don't have Market Samurai yet, don't worry all of the information can be pulled from Google using a variety of browser plugins and tools. If you would like to do it yourself, I recommend the SeoQuake SEO Extension for FireFox. It will display the PR value for each results plus it pulls backlink and domain information for each listing.

Determine Profitability

One last thing I like to do before I settle on a niche and keyword phrases, is to take a quick peek at what products are available to sell. Since our goal is to make money, we want to make sure that there are products to sell and buyers willing to make a purchase. I usually browse the related categories on ClickBank or Amazon for products that are converting well. I'll also spend a little bit of time looking for popular products that may be offered through other affiliate programs either directly or through someone like Commission Junction.

It's important not to spend a lot of time on this step as you can easily get bogged down in over analyzing niche keywords, competition and products. You want to make sure that the process doesn't stop you from taking action. If you are passionate about a topic and do a little bit of keyword research, chances are you will be able to make some money at it.

Good luck in your keyword research. Check out the links below for more videos on keyword research and setting up niche sites for profit.

Click here to learn more about using Market Samurai for keyword research and how to make money from niche sites. Preston is the author of and shares his experiences and knowledge on every niche site he creates.
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Niche Keyword Research - 7 Tips on How To Find Profitable Keywords That Will Boost Your Income

Niche keyword research is something every internet marketer needs to learn how to do properly. Trust me, I learned the hard way. After writing article after article around what seemed to be good keywords, it turned out none of my readers were whipping out their credit cards. And let me tell you, nothing is more disappointing than getting a whole bunch of traffic that doesn't convert.

Here are 7 tips to keep in mind when performing niche keyword research.
  1. Don't use a keyword that is too general. The biggest problem with this is that you don't know what the person typing that word is looking for. I.e. when someone searches for 'money', are they looking to save money, make more money, give away money, get out of debt,... Even the phrase 'make money' is not targeted enough i.e. do they want to make money in a 9 to 5, selling stuff on eBay, as in internet marketer, writing books,...
  2. Look for 'buying' keywords. If someone types in the specific model number of a product, you can be pretty sure he or she is extremely interested in that product. In other words, the searcher has already gone through the information gathering process and is setting in front of the computer, credit card in hand because he already knows what he wants.
  3. Use benefit related keywords. People don't get excited over features. They want to know what's in it for them when they buy a certain product.
  4. Find a solution to a problem. 9 out of 10 times, when someone does a search online, it's because they have a problem and they want to fix it. This doesn't always have to be a pressing problem though. So when doing niche keyword research, try to stick to pressing problems as people will be more desperate to find a solution.
  5. Use specific words in combination with your keyword. Words like buy, purchase, order, shop for, are obviously good, targeted buying keywords. If you can't come up with a good niche, going to the Google keyword tool and typing in one of these words will open new doors for you. Go over the list and look for a niche that could be hugely profitable.
  6. Don't be fooled by all the niche keyword research tools. The Google keyword tool, which is completely free, can do the trick just fine. The most important tools you do need when performing your research are your brain and motivation. You can literally find niches everywhere; on television, the newspaper, the radio, at the office. Find a problem, think about a solution, then start off your niche keyword research broad and narrow it down to more long tail keywords as you progress.
  7. Check your competition. If the first page of Google is full of web 2.0 sites and article directories for your keyword, you have a good chance of beating them. Don't skip this step. It will prevent you from wasting time on keywords that will take years to rank high for.
No one ever said niche keyword research is easy. Except a few gurus trying to sell you another tool perhaps. Truth is, it's hard work. But once you get the basics down, you will get better and better at it. One of those basics is knowing exactly what is a niche market. If you don't know your market, you'll barely make any profits. Visit my site to discover the vital basics of profitable niche research.

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Writing Articles For Money - Totally Dominate Your Niche

So few people understand how writing articles for money can generate a tremendous income online. More importantly the article strategies below will keep you ranked on the first page of Google for many of your keywords giving you leads and income for years to come.

Writing Your Article For Money

Your first goal is to write a correct article that is specific to a keyword that has about 1,000 -2,000 searches per month in the Be sure you are in phrase, not exact or broad. Now go to and place one of the keywords that fits the above and let's find out how much competition there is for that keyword.

Place one of your keywords in the Google toolbar in quotation marks. Another words if your keyword is article writing you would place it in the search bar like this "article writing". This will give you a much truer number of competition.

If that number is below 200,000 you should be in good shape but I like to look at the first three on page one for that specific keyword and look at their page rank. You can see this with a free toolbar called SEOtoolbar, just do a search.

Linking Your Article

You need to link the two links within the resource box to a specific URL on your blog. Yes you want to make sure the blog post is another keyword within the same niche. So if you are working within the niche of article writing your blog post might have a keyword of article writing tips.

Writing articles for money is not difficult when you are getting ranked on page one of Google. You might have to write a couple of articles for your blog post. I like to get page one with my blog post instead of I then write the ezines with other keywords you have researched within the same niche that link to your blog post.

Article Syndication

Now the most important step. Let's back up for just a moment to be sure you understand what we are doing. You have page one on Google with a keyword, now it's time to dominate that niche. So, if article writing is our niche we want page one in Google for 20 plus keywords.

This will happen by using other keywords within your niche that you write and submit to Now Google sees you as an expert because you have many keywords within that niche that you are targeting.

Within 45 days Google will start placing your blog post on keywords you never though of within the specific niche you are working.

We must though syndicate your blog post and your articles. Be sure you download the OnlyWire bookmark and share button onto your computer. This will allow you to click a button when you are on the specific page for your blog post or published ezine article and syndicate to over 30 of the strongest websites and blogs in the world.

You now have additional traffic, leads and backlinks which Google will love.

Now go to Facebook and place the link from your blog post and published ezine article and place those links in at least five groups each. Do the same with twitter with all your published content.

This is some of the strongest information you will learn when writing articles for money. You will dominate your keywords and your niche with Google.

Here are additional FREE strategies that will generate endless leads. "The Secrets Behind Social Media" is real informative information that you can implement and see results immediately.

You will also discover the exact article syndication strategies that our team WorldWide Partnership uses each day that generates hundreds of leads.

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Writing Articles - Researching Keywords Specific to Your Niche

Many article marketers are concerned about keyword research. They are worried that they can't see a return on their time investment if they choose the wrong keywords. That is understandable because choosing the wrong keywords can hurt your business. You will have a harder time converting the visitors to buyers because the traffic is not targeted. Here is how to conduct proper keyword research for your niche.

Step 1: Choose a set of primary keywords.
Step 2: Use a niche keyword research software.
Step 3: Target keywords with high search volume and low competition.

Step 1: Choose a set of primary keywords.

Your primary keywords can be any keyword phrase with at least 2 words. You can choose a general phrase and then drill deeper for more specific phrases. For example, "weight loss" can be your primary keyword phrase. However, you are not going to be targeting those keywords because it's going to be hard to rank for a 2 word phrase. Use a niche keyword software to help you come up with a list of long tail keywords.

Step 2: Use a niche keyword research software.

A niche research software functions differently from a keyword research tool. A keyword research tool provides basic information about the popularity of a phrase. However, it says nothing about the search competition. A niche research software will be able to dig deeper and provide you with an analysis. In other words, the software can help you decide whether you should target the phrase or not.

Step 3: Target keywords with high search volume and low competition.

Based on the information provided by the software, choose words with a higher search volume. Ideally, these keywords should also have low competition in the search engines.

Want to learn how to get to the top of Google using Article Marketing? I have the tools, knowledge, and resources to help you achieve your traffic and income goals. Join the article marketing newsletter by Darren Chow.

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