Article Marketing Strategies: Choosing Keywords For Your Niche

Keyword research is absolutely essential for any article marketing strategy, because it allows you to craft and submit articles and resource boxes based on the information that your target readers are actually typing into Google.

By creating relevant content that addresses such specific needs, you are helping Google to associate your website with the words that your target customers are searching for.

You might have thought that doing keyword research was over your head--after all, isn't that something that only a SEO professional can do?

You'll be pleased to learn that doing keyword research is pretty elementary when you break it down, and most "regular" people with an interest in learning more can grasp how to do it. This article will show you how to go about compiling a list of keywords that you can use as a part of your article marketing strategies.

In this tutorial, you will be using Google's free keyword tool. But first, get yourself in the right frame of mind...

You are looking for specific phrases that represent high monetary value--there are certain types of phrases that are commonly used by people who are highly motivated to take action or find a solution.

These types of keywords and the people behind them represent high monetary value, because people who are ready to take action are also most likely to buy your products or enlist your services.

It's the difference between the person who decides to walk through a car sales lot on a whim, "just for the fun of it", and a person whose car has died and who is in desperate need of a new vehicle. When you're selling something, you want the person who is highly motivated to take action. Doing keyword research is a great way for you to attract these sorts of "hot" leads.

When searching for your key phrases, consider that there are two main things that motivate people: The pursuit of pleasure and the avoidance of pain.

When you're doing your research, ask yourself:

*Does this phrase represent a relief from some type of pain or a solution to a problem that someone might be willing to spend money on?

*Also, does this phrase reflect a person who is action oriented or ready to spend money?

As an example, the keyword "seasonal allergy symptoms" is likely comprised of many people who are interested in self-diagnosing--they are in the information gathering stage.

On the other hand, a keyword like "cure seasonal allergies" represents someone who is in action mode--this person wants to do something about his or her allergies.

Likewise, keyword phrases that include the word "buy" have a very high monetary value for your business, and you don't have to guess why!

Now, let's look at the data...When you're doing your research it's about supply and demand.

Google's keyword tool can tell you the "demand" for the phrase. The "demand" is how many people are searching for a particular phrase.

When you've found some phrases that have relatively high demand and are relevant to your niche, go to the main page of Google and do a search for that phrase, as you would when you are normally "Googling" something.

Above the list of results it will say how many results there are for that search. That number reflects the "supply" for that particular keyword term. The "supply" is how many web pages are competing for that particular keyword phrase.

When deciding which phrases you will use in your article submissions, you need to consider both the supply and the demand. Is the demand high enough to make it worth it for you to shoot for that phrase? Also, is the supply reasonable enough for you to handle?

Depending on what niche you're in, you may have some keywords that are high in demand and also high in supply--in that case you're in a very competitive niche, and it will just take a more concentrated marketing effort for you to rise up the rankings for that phrase.

Or, you may find that the demand is modest, but the supply is almost non-existent. In that case you might be in a very specific field that doesn't have much competition. The payoff may not be as high in terms of website traffic, but it will be easier for you to dominate the rankings for that phrase with consistent marketing.

The absolute ideal situation would be a phrase with high demand and low supply--I call those types of phrases "gold nugget keywords". If you can find those, by all means add them to your keywords list and use them in your article submissions!

Now that you know the idea behind doing keyword research, I think you'll have an easier time wrapping your brain around how to do it. The method I've described for you here has no cost, so you can try it and get more comfortable with it. What you discover about what people in your niche are searching for can be exciting and surprising, not to mention helpful to your marketing efforts!

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Selecting Niche Keywords For SEO

Online market entrepreneurs are always aiming to find markets together with strong demand and also low competition. The choice of niche keywords is often a critical aspect of helping to realize strong rankings in search engines like Google or Yahoo. An excellent approach to generating mass interest in a very particular blog or website without spending a large amount of money is article marketing. In article marketing you generate articles which integrate niche keywords or phrases.

For assistance in finding and identifying good specific niche keywords in our market, we can utilize a range of tools. One in the best is the Google AdWords keyword tool. It has absolutely zero cost and provides numerous good niche keywords to take into consideration. It also provides a lengthy prospect list of keyword phrases we may not of thought of ourselves. The search volume is displayed in a graph showing the relative competition for each keyword. Using this tool can help us to view and choose the best niche keywords to work with. One specific strategy to make money is to develop niche websites online.

You should be developing topic based websites, niche videos and articles according to these niche keywords. Exactly, what should be the niche strategy you utilize to encompass and take action on most of this? I would recommend a niche WordPress blog.

There are a couple major things to consider and take into account as you put together your niche blog. One, the niche keywords need to have considerable traffic sweeping toward them...a minimum of 10,000 search results per 30 days is necessary. And two, it's essential to have an autoresponder-enabled form inserted in the top part of the website home page making sure that visitors who wish to opt-in can become added onto your list. Most of your sales you can do through the subscriber lists because your visitors will then have a relationship with you. You will be developing trust that will turn into money for the advice that your prescribing.

In determining niche keywords it is important to factor in the Google page rank for the top 10 spots on the Google search engine for the key phrases you are thinking of targeting. Page rank is a number given by Google to web pages based on their opinion and analysis of the page content. Page rank varies from a page rank of 0(PR0) to a page rank of 10 (PR10). Site ranked "PR10" are considered the best and most relevant in the eyes of Google. So, if your niche keywords had websites in the top 10 search engine results with a high Google PageRank you may want to think twice. On the other hand, if the search reveals website results with top 10 sites having a low PageRank of such as 0 or 1, then this is a more penetrable niche. With quality content, links, and patience you will most likely be able to achieve a ranking overtime that will bring you up higher in the search engine results.

Again, search engine results is what it is all about and it all starts with selecting the right niche keywords.

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Finding Niche Keywords - 5 Foolproof Ways to Find Niche Keywords That Will Make You Rich

Are you struggling with finding niche keywords for your blog or website? Learning how to find niche keywords is one of the most important skills for success in internet marketing. In this article, I will share five foolproof methods that you can use right now to find niche keywords and crack tough markets.

First of all, let's talk about what makes a good keyword. I would say that the best keywords have the following in common: high search volume, low competition, are very specific, and represent a buyer in the final stages of deciding to purchase.

Of those traits of profitable niche keywords, finding a "buyer" keyword is most important. This is because "buyer" keywords will generate much more consistent sales than the higher traffic "browser" keywords. Several low search volume "buyer" keywords will earn you much more money in the long run than one "browser" keyword.

Method 1: Keyword Tools

One of the best ways to find niche keywords is to use a keyword tool. There are several good keyword tools online. Search for "Google Keyword Tool", "Wordtracker", and "SEOBook". These are example of free websites that will help you research keywords. There is another tool that I strongly recommend, but it is not free. Look into Micro Niche Finder. It not only researches keywords, it stores everything in a database so that you can filter, compare and analyze all of your data later on.

Method 2: Google Product Search

I love this method of finding niche keywords. Google's Product Search tool, formerly known as Froogle shows you what people are actively looking to buy online right now. These are people ready to buy and who are looking for the best deal online. Every time you visit this page, Google will show you a list of 25 product search terms. If you don't see anything you like, just press the refresh button.

Method 3: Google Suggest

This is another powerful Google feature that you can use to zero in on profitable niche keywords. Using the main Google search page, simply type in phrases related to your niche. Google will suggest keywords that other people have used. Often, you will find keyword suggestions that you would have never thought of on your own. To zero in on hungry audiences, I like to type "How do I" or "How do I get rid of" to see a list of problems for which people need solutions.

Method 4: Forums

Even if you have already identified a specific niche, you probably won't be successful until you know what they are talking about. That is where forums come in. People naturally gravitate to internet forums to share and discuss their problems. Spend some time in these forums and you will find all sorts of keyword ideas. To find forums related to your niche, search for: NICHE + FORUM

Method 5: Outsource it

Finding niche keywords is a lot of work. Any time you take to find niche keywords is time that you could have spent building profitable sites and writing articles to bring in traffic. There are numerous ways to outsource your time consuming tasks. An easy, and cheap way to start is to have someone search for profitable niches and find niche keywords for you.

These five methods are foolproof ways of finding niche keywords. Spend a few minutes and try each one out. Not only will you find niche keywords, you will get to know what your market is searching for. You will have the foundation of a very profitable niche business.

Want more help finding niche keywords? Watch as three ultra-competitive highly profitable niche markets are cracked wide open.

Article Source: http://EzineArticles.com/?expert=David_Caldus