How To Best Define Keywords For Your Niche

One common mistake made by many marketers is to choose one or two-word keywords. This is a mistake because there are millions of marketers vying for the same one or two targeted key words. Even if you are paying the Search Engine to place your ad and defining the specific keywords, you will pay a very high price for those keywords and you may still be on page 3 or 4. It takes more than paying the price to get your ad or website on page one. But that's another article on how to get your website ranked high without paying a high price for it. Here I want to focus on choosing the right keywords for your specific niche.

Choosing the right keywords for your niche will take some thinking and re-thinking. I hate this cliche phrase, but I'm gonna have to say it, you need to "think outside the box". In old school language, "think creatively or be creative". Using a string of words will still bring hundreds of people to your site. For instance, if your niche is "Network Marketing", you could use the keywords; "network marketing for beginners", or "network marketing in Denver. The point is to come up with a string of words that still define your niche.

Keep in mind that search engines' spiders use sophisticated software used to search for the keywords. Websites are rated for relevance, the number of hits or customers who visited your site, the number of keywords in your website, and who knows what else. Search engines keep tweaking their spiders so that only relevant sites get on page one. They want the customer to be able to find what they are looking for and have a good experience. You want your site to be found too, so beef up your website with relevant material that a customer would be looking for. Junk websites don't make it very far. Your ranking is very important, as people will only do business with highly ranked sites or well known businesses. To make it with the "big boys" you really need to have a website that is impressive and informative.

Finding Keywords:

There are many "free" keyword tools that help you develop your own list of keywords. I have found the AdWords is easy and since Google is the top ranked search engine, there you will be getting good statistics to make your keyword choices. When you type in a common keyword, for instance "network marketing", you will see all the variations and how highly they are ranked. Highly ranked keywords are not what you want. Look down the list and see the variations on the two words and then type in a string of words to see what it is ranked. You can type in as many variations as you want and you will see how completely different they become. By doing this, you see how many websites are servicing a particular niche. Look for a niche that is popular, meaning the search engine keyword has visitors, but is under served, or open for competition. There may be millions of websites about "Network Marketing", but maybe only a handful that provide "School of Network Marketing", or "Network Marketing team players", or " Network Marketing on Steroids ".

Testing your keywords is "key" and will be well worth the time you put into it. With your list of keywords you will now need to analyze what defines your website and what does not. Keep trying using other words to make the keyword more relevant and then do another AdWords search to see what comes up. You may amaze yourself.

Once you develop your list of "long key words", then you need to use them in your website, in blogs, in ads, in anything you do online so that your website will be visited by the "spiders" and known for that particular keyword phrase. Be aware that you are not over using your keywords to the extent that it downgrades your content. People are reading this, you hope, and you don't want to turn them off. Also, search engines frown on this and you may be penalized for over using keywords.

There is no "perfect" keyword for any product or service. The best thing to do anyway is to have several keyword phrases that are relevant to your website. Now the fun begins, you get to test these keywords and track them to see if you are getting the results you want. If you are not getting results as in visitors, you can try using different combinations. Find the more effective keywords and expand on them so that your ranking improves in the search engines. This is how you can boost your market niche.

Tracking your keywords will help you track the number of visitors to your site, but you also want to know what keywords actually resulted in getting you a sale. This is called a "converted keyword", the very best kind of keyword. Once you find keywords that convert, take special care of them. Keep expanding and creating to keep your keyword phrase yours.

Oh, I forgot to mention, it's a never ending process so don't get discouraged, think of it as a challenge to find the golden "converted keywords". Happy Keyword Phrase Searching!

Keywords are just one tool of the Network Marketer. If you want to work smarter not harder, I can help you there. Visit my website at

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